Here is a question I see asked quite frequently from new bloggers: How often should I post?
As someone that takes blogging serious in two forms; first, as a ministry then secondly as a growing business, that question is something I will always give the same answer to anyone: How every much you are capable of.
That answer is important in many ways that I have discovered within myself but also as a person that reads very closely to many bloggers. The most important thing you can do for yourself as a healthy growing blogger is not get consumed by your blog.
Yes, the more you post new content and promote it (promoting is key to your result) then the more chances you have of readers coming to visit your blog and reading your posts, even possibly gaining subscribers but At What Cost?
If I write everyday Monday through Friday and include all the other tasks I have to complete through the week as someone that is cultivating a ministry, developing a business with my blog, then add on my responsibilities as a wife and mother, I will over expand myself to the point that what looks like success on paper will never actually be success in my life.
While I was creating my first eBook and launch time was just weeks away, I had to sit down with each one of my children and my husband with assertiveness and request to them that for the next four weeks I needed their help around the home more and to be patient with me. I explained my focus for the following four weeks was going to be determined on the launch. I invested an average of 15 extra hours a week for four weeks into the blog. The extra hours went to marketing, editing, creating graphics, a launch team, and so much more. This was a time I mentally knew in advance and so did my family that I needed to be focused and their help was a need. Those are the circumstances that can be understood but if adding more and more time each day is on your agenda then what is the cost of it to you?
At the end of the day will you be ok for sacrificing dinner time, bible studying time, time with your children, and even time in your marriage? Would the long hours of building a blog be worth loosing the focus of why you started the blog in the first place?
The key factor to building a prosperous blog is more than just writing another post everyday, it is consistency.
In simple form, my recommendation to any blogger is to post content twice a week on the same days of the week. If you are an avid writer and it comes natural to you without wasting any unnecessary time, then write 3 times week but the posting days must be consistent.
(A good tip from one blogger to another is that if you write more than twice a week save your content so you can always have posts ready on hand for times that you are not able to write new content.)
For example choose a Monday and Wednesday. Write on your editorial schedule every week that these are the days you will be posting new content for your readers. Then you can send a friendly email on Thursday to your subscribers to say: “Hey all! Here are my two new posts for the week. Hope you all like, if you do, please share the love by sharing the posts!” Done!
Well not actually, here’s the reason why posting everyday along with have a healthy balanced life is not compatible: you will need to create graphics for your posts, then market, then respond to the comments and emails, then post on social media and respond to those likes and comments, then continue promoting on Pinterest or any other forms of social media you promote on.
To what you think is writing a post within a hour or two a day can easily turn to hours a day.
I learned the hard way the sacrifice it can take and how easily you can become consumed by what you think is building your ministry and business. I came to a point that blogging was feeling overwhelming and tiring. I was afraid that I was loosing my passion but that was not the case at all. I was losing the vision. The vision of why I first started. If I was truly doing what God called me to do in the order He originally gave me (you can read more about that here ) then I wouldn’t have became lost in the order and provision that was already there.
I took a step back, re-aligned my business with God’s purpose and decided to make a daily choice of Him directing the steps. My blog has since been prospering in ways that are important and rich to me.
To receive emails and messages from readers of how much the words I wrote encouraged them is just the beginning of why I do what I do and why I have passion for it.
Find your niche and be satisfied in it. Chase your passion and find richness in it. Find your God-given purpose and know His will is in it.