A question I see asked quite frequently from new bloggers is; “How often should I post?”
As someone that takes blogging serious as a ministry and as a entrepreneur, I will always give the same answer; “How ever much you are capable of.”
I have discovered over time that answer is important in many ways, but the most important thing you can do for yourself as a healthy growing blogger is not get consumed by your blog.
Yes, the more you post new content and promote it, the more chances you have of gaining new readers and subscribers but At What Cost?
If I write everyday and include all the other tasks I have to complete throughout the week as someone that is; cultivating a ministry, developing a business with my blog, plus add my responsibilities as a wife and mother, I will expand myself to the point that what looks like success on paper will never actually be success in my life.
When I was creating my eBook I had to sit down with my family to talk about my launch. I requested for help and patience from them for the following four weeks. We discussed the focus for the upcoming weeks was going to be determined on the launch. I invested an average of 15 extra hours a week for the launch and blog.
The extra hours went to marketing, editing, creating graphics, a launch team, and much more. It mentally helped that my family and I knew in advance that I needed to be focused. Those are the circumstances that can be understood. But if adding more time each day is on your agenda then what is the cost of it to you?
At the end of the day, will you be ok sacrificing family time, bible studying time, or time in your marriage?
Would the long hours of building a blog be worth loosing the focus of why you started?
The key factor to building a prosperous blog is more than just writing another post everyday, it is consistency.
In simple form, my recommendation to any blogger is to post consistently twice a week. If you are an avid writer and it comes natural to you, then write 3 times week but the posting days should be consistent.
(A good tip from one blogger to another is that if you write more than twice a week save your content so you can have posts ready on hand for times that you are not able to write new content.)
For example choose a Monday and Wednesday. Write on your editorial schedule that those are the days you will be posting new content for your readers. Then you can send a friendly email on Thursday to your subscribers to say: “Hey all! Here are my two new posts for the week. Please share the love by sharing the posts!” Done!
A reason why posting everyday along with have a healthy balanced life is not compatible is because you will need to create graphics, promote, then respond to any comments and emails. You will also want to post on social media and respond to any likes and comments.
To what you once thought would take a hour or two a day can easily turn to hours a day.
I learned the hard way the sacrifice it can take and how easily you can become consumed. Blogging was starting to feel overwhelming and tiring. I was afraid that I was loosing my passion but that was not the case at all. I was losing the vision. The vision of why I first started. If I was truly doing what God called me to do in the order He originally gave me then I wouldn’t have became lost in the order and provision that was already there.
I took a step back, re-aligned my business with God’s purpose and decided to make a daily choice of Him directing the steps. My blog has since been prospering in ways that are important and rich to me.
To receive messages from readers of how much the words I wrote encouraged them is just the beginning of why I do what I do and why I have passion for it.
Find your niche and be satisfied in it. Chase your passion and find richness in it. Find your God-given purpose and know His will is in it.